More Digital Marketing News
How Google May ‘Understand’ Unique Content
Long doesn't mean valuable. Google normalizes for length. Here's what its information gain patent says actually moves the needle. The post How Google May…
Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway.
The publisher is on pace to surpass $100 million in revenue, powered by ad-tech, a rankings business, and events.
Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google…
Marketing Vanguard at Cannes: How Saying No Made Lego Stronger ft. Julia Goldin
How to balance innovation risk with consumer trust and brand authenticity.
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4's AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s…
Week of July 6 Morning News Ratings: GMA Recaptures Total Viewers Crown
Today continued to be the No. 1 morning show in the Adults 25-54 demo.
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal…
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO…
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
The capital exists, so does the conviction. What is missing is a model that can price where innovation actually comes from.
Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first-link priority." The…
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