More Digital Marketing News
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejour
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post
The Review Gap: Finding Client Opportunities In Competitor Feedback
Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Rev
Agentic Commerce And The New Rules Of Google Ads via @sejournal, @tonyadam
AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces. The post Agenti
Google’s Unexpected Take On Site Folder Structure And SEO via @sejournal, @martinibuster
Google's John Mueller said localized URL folders for a site's primary market offer little practical SEO advantage. The post Google’s Unexpected Take On Si
Your Q4 Budget Is Built On 2024 Search Data – 3 New Reports That Should Reshape It via @se
Three overlooked data points reveal why Q4 campaigns built on 2024 assumptions may miss the mark entirely. The post Your Q4 Budget Is Built On 2024 Search Data
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS
Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. Th
What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keyw
Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites via @sejournal, @MattGS
Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google
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